Hultzer 571 banana slicer11/8/2023 ![]() He formed a partnership with Chiquita by flying to Cincinnati to convince a very skeptical VP of marketing that “a home with a banana slicer would buy more bananas than a home that didn’t have one.” (Sheffield says that the VP initially declined, responding that Chiquita’s “business is bananas, not banana slicers,” but he was soon sold on the product after he saw how much his kids loved it.) Inventions don’t sell themselves. Simply press the slicer on a peeled banana and the work is done. The easy-to-use Hutzler Banana Slicer provides a quick solution to slice a banana uniformly each and every time. ![]() He wrote to CEOs, owners, and managers alike, asking them to stock their shelves with his slicer. The only banana slicer you will ever need. (The patent describes the banana slicer as a “tool which has a frame circumscribing an area into which a typical banana readily fits, and a plurality of spaced ribs or blades disposed transversely to the longitudinal axis of the frame and interconnecting opposite sides of the frame.”) But how would he convince every household to buy one? Sheffield purchased a book with the name and address of every grocery store in America. In 1989 Sheffield met with a plastics manufacturer in Hong Kong, built and tested a prototype, then secured a patent. Sheffield recalls suddenly seeing a crystal-clear vision of a flat, ladderlike, banana-shaped device. Due to its perceived lack of utility, the product page became an easy target for tongue-in-cheek reviews, in similar vein to the consumer reviews of the Three Wolf Moon shirt shirt. Sheffield found himself walking through the crowded streets of that city one day, brainstorming potential ways to help the director of a small orphanage in India he and his wife recently met. Banana Slicer Reviews are satirical testimonials submitted by users on the online shopping site Amazon for the kitchen gadget product Hutzler 571 Banana Slicer. This drove him to leave the California Superior Court bench, where he had worked for two years, and travel to Hong Kong to work as general counsel for the Mormon Church in Asia. The 'Incredible' Hutzler 571 Banana Slicer (Reviews) by chatfielda Around the Web 0 comments. In 1985, well into his 40s, Sheffield converted to Mormonism. Aside from an entrepreneurial spirit, the biggest driver of his innovative spirit is his faith.ĭuring an interview with Slate, Sheffield explained how the idea for a banana slicer was not the direct result of fruit-cutting frustration, but rather a vision from God. ![]() And as strange as it may sound, Sheffield’s story embodies the American dream. But the story behind it goes back nearly 25 years. The yellow plastic device became a viral meme almost two years ago, when it inspired thousands of hilarious, satirical customer reviews online. This article originally appeared on, that banana slicer. While Amazon doesn’t mention this, it’s also reasonable to assume that the company hopes the overhaul will help push down bogus reviews, a problem that has long plagued the site but which it usually doesn’t want to talk about.Īll of which sounds good to me, as long as Amazon doesn’t crack down on one of its most excellent, and un-Amazonian features: Spectacular reviews for mundane/moronic products, like the Hutzler 571 Banana Slicer, the Mountain Three Wolf Moon shirt
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